| 1 Jun 2006 headline called Online Casino for Men Or Women | | | | | | Gambling News » 2006 » June » Online Casino for Men Or Women
Online Casino for Men Or Women
You probably think that online casinos are more popular with men than with women because you assume that men are more into gambling than women. The truth is that statistics show that the number of women playing in online casinos is estimated to be between 64 to 70% of the total players.
Even though more women play at online casinos men gamblers make higher bets than their female counterparts. Women and men play at online casinos for different reasons. Men like to play the more competitive games that require more skill and strategy like baccarat, whereas women see their time at the online casinos as time to relax and get away from their everyday chores, and as a result they tend to play the games that require very little, if any skill at all, such as slots.
Online casinos suit women who are at home most of the day because it gives them a chance to “get away” without actually leaving the house. When they start playing their favorite games at online casinos they enter a different world even though they are still physically at home. Online casinos give women an opportunity to “escape” if they need to but to still be “on call” if necessary for their kids or husbands.
Women place smaller bets than men when gambling at online casinos. This may be because they have less disposable income, or because they want to extend the length of time that they will be able to play. The true risk takers and high rollers are still the male players. As a result of the changes in demographics of online gamblers, the marketing strategies of online casinos have had to adjust. As men and women surf the net differently, and require different levels of assurances and security, the way casinos are constructed, and the types of games offered, have to include more consideration of gender specifics.
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