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Online Casinos Poker Focused on the Ladies
A recent study which revealed that the use of online casinos sites by women was on the increase, encouraged the marketing team of Bet Fair to focus on women in their new marketing gimmick. Another indicator that women’s online casino poker, specifically, is on the rise: In 2004, there were 201 participants at the World Series of Poker (WSOP) Ladies Event and this figure tripled by the 2005 tournament. The online casinos group decided to push this fact and try and encourage as many women as possible to play online poker.
Every Tuesday night has become Ladies Night at the online casinos site. New players will have the opportunity to learn the rules and style of play and then to take part in women-only tournaments. Women now make up ten percent of the poker traffic at this online casino, but this figure is up from seven percent last year. The marketing team believes that there is no reason that women should not enjoy online casinos poker as much as men, if not more.
The other online casinos gimmick is the Hunk at Home program. A male model will be sent to a woman’s home to host poker nights for five female poker players. Five female players get a night of Texas Hold’em Poker in their own homes, and the ‘hunk’ will be their personal assistant for the night. The five winners are allowed to invite nine other women to share the evening’s entertainment. Definitely an interesting gimmick for an online casinos!
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