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Sports Gambling for Men Only?
Is the sports gambling pastime only for men? When visiting popular sports gambling sites, this is the image that one gets. Sports gambling, like any leisure pastime, should in theory be open to everyone. By nature, however, sports gambling is mainly seen as a pastime for men, and men only. Whether it is the combination of sports, or the issue of gambling online, sports gambling markets are geared towards men alone, and the leading websites are only to blame.
When visiting leading sports gambling sites, a visitor is hit with a site for men – it is that simple. Whether it is the macho looking sports gambling home page of the bikini clad women promoting various specials, deals, membership options etc – this site is made for men. Not many women would feel the urge to click on a tab that is advertising a near naked woman that has nothing to do with the actual offer being promoted. Men, however (by nature) will most probably follow this tab and find out more about some special offer by the sports gambling site.
If the sports gambling industry wishes to open up its market to another FIFTY percent of the world’s population, it should consider making the site more gender-friendly. Bikini clad women will sell to the men. How about offering some hunks in tank shorts for the women too?? The sports gambling industry is relatively new and if they wish to succeed and build up an even stronger presence on the internet, then cutting out almost half of their potential client base is marketing suicide.
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